Google a designer, for the next generation?

About a week ago, Google launched and showed everyone attending their conference a new design technique using a 'material' for mobile application UI's. Along with it, came a web design editor. This comming from Google, these things could be expected but is it really worth a blog post from me? Of course it is. Some of the things they are bringing up is in some ways more impressive than Apple's guidelines for apps on iOS.